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The Perfect Meal

The Perfect Meal
By:Charles Spence,Betina Piqueras-Fiszman
Published on 2014-07-10 by John Wiley & Sons

The authors of The Perfect Meal examine all of theelements that contribute to the diners experience of a meal(primarily at a restaurant) and investigate how each of thediners senses contributes to their overall multisensoryexperience. The principal focus of the book is not on flavorperception, but on all of the non-food and beverage factors thathave been shown to influence the diners overallexperience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experiencein the restaurant setting are explored from the perspectives ofdecision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

This Book was ranked at 10 by Google Books for keyword All Your Perfects.

Book ID of The Perfect Meal's Books is -5gCBAAAQBAJ, Book which was written byCharles Spence,Betina Piqueras-Fiszman

Book which was published by John Wiley & Sons since 2014-07-10 have ISBNs, ISBN 13 Code is 9781118491027 and ISBN 10 Code is 1118491025

Book which have "424 Pages" is Printed at BOOK under CategoryTechnology and Engineering

This Book was rated by Raters and have average rate at ""

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